Optimizing Google Business Profile: Improve your Local Ranking

Creating a good profile on Google Maps for your business is essential to make your business visible to your audience. Optimizing Google business profile allows you to maintain online visibility for your business, which will help you to generate leads and drive more sales.

In this article, we will explore what exactly Google’s business profile does to your company, different ways to build and optimize your Google business profile, and how you can rank higher on Google by local SEO.

What is Google Business Profile?

The term Google Business is also known as Google My Business (now changed to Google Business Profile), which will help you to be at the top of Google’s rank. By maintaining and optimizing Google business profile, you can get several benefits like visibility and credibility, and you will be able to share information about your company.

This will ensure how you represent your company on Google Search, Google Maps, and Google Shopping. You can use Google’s business profile features to contact your customers by phone and message. Also, you can track how your customers are engaging with your brands and services, and you can easily highlight different features, services, and products.

How do you set up your Google business profile?

The most important thing in a GBP is the name, address and phone number (NAP). Follow these stes to create a GBP and get started with local listing.

• Sign in to your Google account.
• Enter your business name.
• Select a business category.
• Add a location.
• Add contact details.
• Verify your business.

The verification process might take some time, ranging from 24–72 hrs. Once verified your business will be visible on Google Maps and users can find you by searching your business name.

How to Optimize Google My Business

Optimizing Google My Business is a very essential part if you want to increase your brand visibility and enhance engagement or drive more sales to generate revenue.

Local SEO will help you to get your target audience to engage more with your product and service and drive more sales. Let’s see some of the ways in which you will be able to optimize Google business profile:

• You can use the name of your business as it will give your customers more insight into your business identity.
• Always mention your working hours or when you will be available for a full day or any leave.
• Always try to inform your customers about your business features, advantages, and services by briefly describing your company.
• You can add videos or reels of your company so that people will get to interact, and it will create a sense of trust in them.

If you want to make your business more successful then you must have an effective SEO strategy that will help you to rank your business. GMB optimization is necessary, and with the help of different SEO tips and tricks you can enhance your local ranking. Search engine optimization can make your brand and service more visible in the search rank.

How do you rank higher on Google Local?

Ways for optimizing your Google business profile are mentioned below:

• If you want a higher search result, thoroughly research the keywords you will use. If you are using long-tail keywords, then there is less competition that will help you to rank higher but if you use short-tail keywords, they have higher search volume, so there is a lot of competition. You should know which keywords have high search volume, which will help you rank higher.
• If you want to rank above other local businesses in your area, you must keep your business hours updated and verify your phone number. This will give users the correct information, and they will be able to contact you easily.
• You should also post valuable and relatable content related to the different features and advantages of your products and services. This can be done with the help of the “Add Updates” section, where you can add offers and new updates about your business.
• Respond to each review that comes on your profile be it positive or negative. This will make users understand that the business is actively engaging with users’ queries and appreciating the positive responses. Ultimately, it will increase your trust and credibility, and this can be done with the help of online review management services.

You can easily create an account for your Google business profile and get verified, and you can share information and highlight your product description, features, and services that can help your target audience to know more about your brand and increase engagement.

This will help to drive more leads and traffic to your website. A well-developed Google Business Profile is essential if we talk about local search engine optimization, as it allows local businesses to rank higher on Google search results, making your customers find you well.

Banyanbrain specializes in internet marketing services, that also includes creating an optimized Google Business Profile. Our services also include SEO for websites, PPC campaigns for paid advertising and social media optimization.